One of the smartest things that professionals can do is to make sure that they are always managing their personal brand. Essentially, your personal brand is the bits and pieces that make up who you are as a working professional. This covers a range of things like your reputation at/for work (i.e. quality, dependability, performance, on time delivery, etc.) as well as the more subjective pieces that make up your brand DNA like your personal ethics and values, what you stand for and other criteria on which you base your decision-making.
There are other elements of your personal brand that important to maintain such as how you network, how you market yourself and how you represent yourself in social media. All of these elements must be skillfully maintained, cultivated and managed by you on a regular basis. If ever a piece of your personal brand falls out of alignment with the rest of your brand composition, than your overall personal brand suffers.
The importance of maintaining your personal brand cannot be overstated. It plays such a huge part in your career trajectory and personal job satisfaction, whether you realize it or not! I often get asked by folks for career advice, and while I don’t consider myself some sort of uber-career advice guru, my years of experience in HR qualify me (I think) to dole out the occasional nugget of wisdom. The best advice I give people (IMHO) is when I advise people to always be managing their personal brand (hence the reason for this blog post!) That is, always make sure you are managing YOUR NAME Inc., or as I like to call it, “think of yourself as an employee/owner of Me, Myself and I Incorporated. That way, when you make (career) decisions you are making them in the best interest of this ‘company’ called YOUR NAME Inc. (a.k.a. Me, Myself and I Inc.)
Essentially, this line of thinking keeps everything in alignment for you from a personal branding perspective. If you think of your personal brand the same way you think of a product/business brand, it makes total sense why you would make career decisions in the best interests of Me, Myself and I Inc. If you think of yourself as a company, your own individual entity, than your brand IS your company and your company is your brand.
Now I know what you are thinking, but Scott, you are advising that people don’t consider their current employer in this equation? Absolutely not! Who you currently work for plays a big role in the decisions you make and how they align with your personal brand. A lot of times (many times) what is best for Me, Myself and I Inc. is what is best for who YOU work for. That is, decisions that cause you to apply for internal promotions, volunteer for project teams or support your colleagues are what are best for you and your company. Better yet, the day to day decision you make to show up to work and do a good job is most certainly in the best interest of My, Myself and I Inc. as that is what your employer expects from you AND it is what they pay you for! I would assume that earning money, being able to pay your rent/mortgage and put food on the table is what is best for Me, Myself and I Inc.? The tricky part comes when those two things (what is best for you vs your company) are at odds.
When conflicted with career choices and decisions, I always advise people to make a decision in the best interest of Me, Myself and I Inc. Sometimes this may involve someone moving on to (perceived) greener pastures. Sometimes this change is good for you and for your company. Perhaps you have grown stale in your role and with your company and you both need a change. Sometimes a change of scenery is good for both parties. In other situations, you may find yourself at moral or ethical odds with the company you work for. Perhaps the new line of business they opened up conflicts with your morals or beliefs? Sometimes how they treat employees (in general) during difficult time gives you pause for thought. Either way, you own your career and you own your brand, so you need to make a decision that is in alignment with this brand and that is best for Me, Myself and I Inc.
My intent here is not to put you at odds with your current employer, but to give you cause to pause and reflect on your personal brand, how you currently have it defined and what it means to you in your current role and for your career overall. The bottom line is that you need to make sure you are making decisions in the best interests of Me, Myself and I Inc., that is, those that reflective of your personal brand, because at the end of the day, that is what you are marketing to your current and future employers. Think of your brand and what drives you to make the career decisions that you have made so far. What has led you down this path? What has caused you to be successful? Then, stick to this personal brand charter and act accordingly. As always, I welcome your comments and feedback.
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