As Talent Acquisition Specialists/Recruiters, we have many tools at our disposal to help us find the right candidate(s) for our client(s). Setting aside technology/social media, the greatest “tool” at our disposal is our ability to build relationships. That’s right, news flash, if you are in recruiting you are in the relationship building business. Great recruiters actively grow and cultivate their networks and actively work to maintain these relationships within those networks. Candidates want to work with recruiters that they know and trust. The only way you get there is by building relationships.
Now at this stage, I know I am not telling you anything that you don’t know. In terms of tools and sourcing tactics, there are far more qualified folks out there that you can follow and read about that will provide you with a TON of great information. Folks like Glen Cathey, Will Staney, Lars Schmidt, Matthew Jeffery, Stacy Zapar and Jeremy Roberts. These folks are recruiting rock stars. What I can tell you though, is what has worked for me. I have probably conducted hundreds, maybe thousands of recruiting campaigns in my career. By far, the single most effective tool at my disposal has always been employee referrals. Depending on what/where you read, referrals seem to be often either overhyped or undersold. In my opinion, there is no such thing as overhyping the effectiveness of referrals. Most people know that (your) talented employees know other talented employees. It has been my experience that talented people don’t just refer someone because they want to receive some sort of monetary referral bonus. No, they refer because talented people want to work with other talented people. If your employees are engaged in what they do and they believe in your talent brand, they will refer others.
The beauty of referrals is that it is like having 50, 100 or even 1000+ recruiters working for you. My first stop on any campaign is to leverage my internal networks. I make it a point to constantly be speaking with employees about current and upcoming hiring needs. That way, we can manage the (passive) referrals proactively and then the (active) referrals during an immediate campaign. You need to make it a point to get the word out to your employees about EXACTLY what it is you are looking for. You should be doing this for all levels of positions; however, typically the more difficult the skillset is to find, the more effective a focused referral campaign probably will be.
Case in point, we recently ran a campaign out on the west coast of Canada for a very unique skill set. We knew that typical sourcing and recruiting tactics would not give us enough reach and access to the types of candidates we needed to be speaking with. Our first step was to get out in front of staff. We spent days spreading the word across our offices about the type of person (knowledge, skills, ability, performance profile) that we were looking for. We also honed in on our employees whose backgrounds were most similar to the type of individual we were looking for. (Thank you HRIS!) By knowing our employees’ backgrounds as well as being able to identify our best performers, we were able to leverage this referral/recruiting campaign with a great deal of success. The end result was that we were able to hire the majority of the individuals through referrals – no other recruiting costs involved. This couldn’t have been done just using LinkedIn ads/searches, internet searching, etc.
So, to come full circle, as I mentioned earlier, recruiting is about building relationships. However, these relationships are not always externally facing. You must look inside your organization at your current employees. Build these relationships and continue to nurture and foster them. Better internal relationships mean better referrals for you the recruiter! As always, I welcome your comments and feedback.
Photo courtesy of Les Haines/Flickr.com
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