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“I’d like to add you to my professional network on LinkedIn”

Those have to be the eleven words I hate to see the most when I receive a LinkedIn request. There is absolutely no context or effort involved with these types of requests. It is simply a case of someone clicking on your profile and sending you an invitation while using the standard LinkedIn text. It also gives the impression that you are simply looking to add names to your LinkedIn database collection. Bottom line, you should always take the time to personalize a LinkedIn request.

LinkedIn company name pictureThis is true whether you are a job seeker or looking to make a sales connection. At the very least, a personalized request note is a “softer” request and lead in. Look at it this way, if you were attending an in person networking event, you wouldn’t walk up to someone you never met before and say to them, “I’d like to add you to my professional network can I have your business card?” So why do we do this on LinkedIn?

Here is the thing, you may be committing this faux pas and not even realizing it – so I am here to help! If you are in the “People You May Know” section of LinkedIn (within your account) and you click on “Connect” under the picture of any of the people there, they will automatically get that horrible 11 word request email to connect. Bam – that is it…no opportunity for you to edit the message at all and you probably aren’t even aware of what you have done.

Here is what you should do when you are looking to connect:

Click on the person’s picture/name profile so you can link to their actual profile landing page. Then you can click on the blue connect button where you have an opportunity to personalize a message. The same standard 11 word intro comes up, but NOW you have an opportunity to edit and personalize your request. My advice – take advantage of this opportunity!

So, let’s assume you have followed this advice so far and you are providing yourself an opportunity to customize your connection request. Now it is all up to you This part isn’t hard, but it does take a bit of effort. All you need to do in the request is write a few sentences on why you want to connect with the person. Do this and your LinkedIn life will change forever. For example, in your connection request you could refer to one of the following types of situations:

  • You met them at an event (this is the easiest isn’t one of all)
  • You know of them through someone else and want to connect for business reasons
  • You read an article, blog post, etc. that they wrote, it resonated with you and now you want to connect with them
  • You heard them speak at a conference or event, you enjoyed the content and would like to connect with them
  • You follow them on Twitter (or read something they shared in a LinkedIn group), they share great content, so now you want to connect with them and hopefully you can help them as well.

That’s all there is to it. Personalize the message by providing some context. Most people will accept your invite if there is a bit of a covering note/reason to the request. Hopefully these tips will help you out moving forward, especially if you are a job seeker. I would really like to see that you are doing everything in your power to improve your chances of expanding your network and finding gainful employment. As always, I welcome your comments and feedback.

Photo courtesy of Shekhar_Sahu/Flickr.com

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2 Responses

  1. […] “I’d like to add you to my professional network on LinkedIn” […]

  2. […] many times about proper LinkedIn etiquette on a variety of topics that can be found here , here, here, here, here and […]

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